While many companies focus on glitzy marketing campaigns, the best marketing for a product can be the product itself. Before Canada Goose became popular it was the brand of choice for the people that needed to wear the clothing the most.
As far as the comparison to the Goose, I would definitely say its warmer, but it's not a huge or noticeable difference. I've never really been cold in my Goose which is good, but I have since I'm paying close attention, noticed that the sleeves are warmer when I pull my hands in.
One of the keys to Canada Goose's success is the brand's authenticity. "Authentic" is a word that is used a lot these days but Canada Goose can credibly say that is has stayed true to its roots.
To bring this philosophy to life, we called upon two women who are breaking new ground in sustainable efforts around the world. Each is driven to give back to the people and places that inspire her, and we www.canadagoosesaler.com love that.
Upton, who stars in the collection's campaign, travelled to Churchill, Man., to visit the local PBI outpost and see the organization's work first - hand. For the self - proclaimed "animal lover" and champion equestrian she competed at the national level when she was a teen, this partnership seems like an organic fit.
When Cameron Bailey, co - head and Artistic Director of TIFF, Canada Goose Vests asked that I be an Ambassador this year, I thought about my younger self - the one standing in the back of the Royal York Hotel hoping one day I would find my place in the community. While the festival is bereft of red carpets and live press conferences, it has given me the space to think about how meaningful this festival has been to me - not only as an actor from Toronto but also as a girl who has always loved going to the movies.
