In the past two years, all furniture people have been crying that the market is becoming more and more difficult to do, the channels are difficult to expand, the sales are difficult, and the furniture industry is going to change. But in the furniture market where the overall situation is "not so good", outdoor furniture as an industry segment is unexpectedly popular. At this year’s Guangzhou Furniture Fair, we saw a lot of Outdoor Folding Gazebo brands. In addition to the common lounge chairs and lounge chairs, the "1+2+3" combination suitable for living room space, and the 6-seater suitable for restaurant space are also on display. Design, there is a more obvious trend of interior design. The product design of fabric cushions and coffee table sets of chairs further affirms this trend.
As we all know, outdoor furniture is mainly used in outdoor open public spaces, such as swimming pools, beaches, terraces, balconies, etc., and the main applicable objects are also engineering-based beaches, hotels, clubs, etc., and some Villas will be used. With the rise of seaside tourism, the surrounding boutique hotels and star-rated hotels have outdoor furniture everywhere, and even indoor outdoor furniture is used.
Outdoor furniture began to "come into the room"?
Different from indoor furniture, outdoor furniture is very particular about the material, it must be able to withstand long-term sun and rain, in addition to considering the function, but also consider the comfort, durability performance is very outstanding. At present, it is precisely these advantages that are driving the outdoor furniture to "come into the room", from the outdoors to the indoor space.
Indoor outdoor furniture to create an indoor holiday style
Imagine that the background of outdoor furniture is replaced with indoors, and you will be surprised to find that a kind of leisure and vacation breath emerges spontaneously. The unconventional design, the hollowed out imitation rattan, the full-feeling atmosphere of vacation...the moment you enter the house, it can soothe your tired nerves, and there is nothing more empathetic than this.
As the pace of urban life accelerates, people are more focused on their physical and mental health. Even the current home style generally tends to be simple and the style differentiation is getting weaker and weaker. It is basically a mix-and-match, and the addition of outdoor furniture can sometimes bring more Big surprise.
Nowadays, many seaside holiday apartments and sea-view rooms are facing the sea. They are easily affected by the sea breeze close to the sea, resulting in high humidity and heavy salt in the air. Ordinary furniture is prone to damp, corrosion and mold in such an environment. Ordinary furniture placed indoors will greatly reduce its service life, and will be forced to be scrapped within a few years, while outdoor furniture does not have such troubles.
Outdoor furniture is a product that pays more attention to quality than indoor furniture. It can withstand the harsh tests of outdoor outdoor environments and family outdoor activities with ease, and is not easily affected by natural climates such as humidity, dryness, exposure, and showers. Anti-mold, anti-insect, anti-cracking and other properties are excellent, non-flammable, high strength, long life, making outdoor furniture suitable for both indoor and outdoor and easy to care for is very popular.
In many places, outdoor furniture has replaced some indoor furniture, especially seaside boutique homestays and holiday apartments. For them, outdoor furniture is a highlight of the leisure and vacation atmosphere.
Materials are upgrading, and outdoor furniture is more than just outdoor
In the early years, most outdoor furniture was made of stone and wrought iron, but now the outdoor furniture on the market is complete with solid wood, imitation wood, rattan, resin, aluminum alloy and other outdoor furniture materials. The shape is more fashionable and the products are lighter, even if they are moved to the living room or bedroom. , It is not obtrusive, and outdoor furniture is inherently simple, which also fits the current home consumption trend.
But after all, the frequency of outdoor furniture is not as high as indoor furniture. Many outdoor furniture on the market always have a distance from indoor furniture in terms of workmanship and comfort, so it is always difficult for outdoor furniture to enter ordinary households. Mingjiao outdoor furniture is aimed at the domestic market trend, and continuously upgrades and innovates in the control of materials and ergonomic structure, so that outdoor furniture can better fit the home life.
"In addition to meeting the needs of outdoor use, Mingjiao’s products also pursue perfection in details. They use the art of hand-woven all-hands, and the quality and appearance design of the United States standard. The appearance, feel and color matching are more natural than ordinary outdoor furniture. It gives people a more natural feel, and the comfort level is absolutely comparable to that of indoor furniture. At the same time, the matching cushions used are breathable and durable, and they are easy to remove and wash, and can dry quickly without wrinkles."
Outdoor furniture began to "come into the room"?
Under the consumption upgrade, how to spy on the new consumption concept
Many people believe that outdoor furniture is always a “gadget” for the wealthy, and it is not needed by ordinary families, but it turns out that this is not the case. The China Economic Life Survey indicated that the highest choice for spending money in 2018 is tourism, which is already Tourism has topped the consumption list for four consecutive years. The world is so big that more and more people want to go out and see.
The fast pace of urban life, the increased pressure, the desire to go out, get close to nature, and escape the troubles of life have become a new way for the middle class to choose to relax and decompress.
The author checked the data, and it is estimated that my country's middle class population will reach 700 million in 2020. In other words, in the next two years, my country's middle-class population may reach nearly half of the total population (data source: National Population Development Strategy Research). The gradual growth of the ranks of the middle class means that what Chinese consumer groups really lack is not money, but a consumer philosophy that they can accept.
Outdoor furniture has always lacked local originality and cultural accumulation, but now with the deepening of the influence of the concept of outdoor life, outdoor furniture may become a new blue ocean in the furniture industry under the consumption upgrade.
The indoorization of outdoor furniture is a cross-border and innovation for outdoor furniture that is still in the early stages of industry development. Although the popularity is still relatively low, it is undeniable that Custom Hanging Umbrella in the future market will Will be accepted by more and more people.
