Starting a blog is one of the best ways to build an audience, get your ideas out into the world, and possibly make some (or a lot) of money while doing what you love.
Getting started and taking the first steps can feel like a huge challenge. Building a website, planning your content, and finding the right business model are just a few of the tasks you’ll need to do to succeed.
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Don’t worry! By the end of this article, you should have the knowledge and tools you need to feel confident and prepared to start your entertainment blog today.
Establish Your Niche
When creating a new blog, you need to find your niche. This is the corner of the market that you have the most knowledge about, the place you can establish yourself as an absolute authority. If you try to take on Entertainment Weekly all at once, you will find yourself squarely outmatched and very disappointed.
There are many niches to choose from, some too big, like “entertainment”, and some too small, like “hairstyles in 1913 Hollywood films”. A niche that is too big will be impossible to differentiate yourself in. One that is too small will not give you enough to write about. You need to find a sweet spot somewhere in the middle.
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What Is Your Blog About?
The fact that you are reading this right now means you have at least a general idea of what you want to blog about - you are starting an entertainment blog! Entertainment is a huge category, though, so you will need to narrow down your subject a bit to stand out. Are you writing a blog about heavy metal music? A blog about Hollywood stars? A blog about Bollywood stars?
Thinking more deeply about what you want to accomplish with your blog will help you set your tone and decide on what content you need to produce.
There’s a quote that fits this situation perfectly:
"If you try to be everything for everybody, you will be nothing to no one."
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Finding Your Audience
Having a good sense of who is going to be reading your blog is one of the best ways to know what type of content to create, how to shape it, and, ultimately, how to grow your following. With a clear understanding of your niche, understanding your audience should come more naturally.
Finding your target audience - the people you want hanging out on your blog - isn’t only statistics and demographics. It requires a deeper understanding of who these people are and what they want. Your target audience is the people you’re writing to when you write your blog.
Are you writing to hip hop music lovers who have been following the genre for decades or elderly people who love classic movies? Regardless of what your content is about, you need to determine your audience so you can choose which voice you want to write in and speak directly to that audience.
