Five Chinese beauty brands you need to know
Chinese beauty brands are becoming more and more popular not only in the domestic market, but also in neighboring countries. They are fast-paced (launch new products regularly), provide many cooperation (with cross industry local brands), and innovate on the premise of maintaining reasonable prices.
Perfect diary
Perfect diary is probably the most famous Chinese beauty brand on the market. It is famous for its capsule collection in cooperation with the Metropolitan Museum of art, Chinese national geographic or gudetama. The brand was born in 2017 and became the first beauty brand among tmall's young fans in China in 2019. In 3 years, perfect diary has become the most popular domestic beauty brand in China.
FOCALLURE
Focus on cheap cosmetics. The brand's motto is "beauty is not a luxury, love has no borders". The brand was born in 2014 and has developed in the local market for several years. Now it has set its sights on the US market and provides free delivery service. Focalure works extensively with influential people in the United States to gain more market share.
PUDAIER
As a cosmetics brand with a history of ten years, pudaier provides a full range of classic and colorful innovative products. This brand is vegetarian, no cruelty. The company began expanding outside China a few years ago and provides global shipping services through its website.
FLORASIS
Florasis was founded in 2017. During the tmall double 11 festival in 2019, its turnover reached US $14.2 million (about RMB 100 million) in only one hour, making it one of the leading domestic brands entering the "RMB 100 million club". The brand provides makeup products suitable for Oriental women's skin, including natural flower essence and herbal essence.
MOAMIS
Moamis was founded by Chinese online celebrity Zhang ruofen (also known as Momo). Zhang Liangying is known as the Chinese version of Michelle pan. She may be the most successful beauty blogger in Chinese business. Although most people may not be familiar with the brand, it is reported that the brand's online sales exceeded $18 million in 2016.
