Ruffini's strategy appears to be working. And besides expanding its customer base, one of Moncler Genius's brightest ideas might be its influence on the designers themselves, whether that means helping them execute new ideas, develop highly advanced product, or simply see the inner workings of a massively successful luxury brand. "What I find really impressive about Moncler," Green says, "is that they're a brand that has huge commercial success and heritage, but they are still taking risks.
My interest in photography is tied with fashion. I love the creative aspect, the narrative, and telling a story through a series of images. The atmosphere on the second floor where the men's collection is Moncler Jackets housed, is, on the other hand, entirely masculine: a space with depth and intimacy, created by alternating areas of shadow and light.
To end the day, the main event took us to Castello Sforzesco and its giant Piazza d'Armi. Here, the Moncler team had set up a large stage from which, that evening, Alicia Keys presented a mix of videos that summed up the entire MONDOGENIUS live streaming the event around the world. The stands were as crowded and trepidatious as before a basketball game, but the lights were soft and elegant as if suggesting an intimate and friendly atmosphere.
For me, it's a big open space to explore. His collaboration with Moncler became one such journey. Zhang said www.monclersoutlets.com he developed these pieces after looking at "the ambiguous themes of the deep sea," especially subaquatic life and the underwater sculpture of Jason deCaires Taylor, considering especially the way in which the work is affected by its environment.
